Building on Fleeky’s refreshed packaging direction, I developed the Lashlift Kit as a complementary expression of the new visual identity. The design combines bespoke, art-directed photography with a softer colour palette and considered typography to give the product strong shelf presence while remaining recognisably Fleeky. The sliding pack format adds a more tactile, elevated unboxing experience, with every element — from imagery and illustration to copy, artwork and print production — developed as part of one cohesive design.