Nationwide campaign relaunching Kellogg’s Nutri-Grain breakfast bar. 

The campaign visually focused on the many fruits and grains packed into every breakfast bar. Accompanying humorous copy highlighted the morning boost they provide and brought smiles to the faces of consumers on a gloomy morning commute.

The campaign also extended its' reach to social media platforms, by directly asking how else Kellogg's could brighten your breakfast (other than with a hearty fruity morning bar).