Although well established across Europe, Barny was still relatively unknown in the UK market.

As part of a team, I helped bring Barny’s world to life through a hands-on, family-friendly activation. The campaign featured fun, interactive activities designed to introduce the brand in a playful and memorable way.

We created an eight-metre-long interactive wall packed with bug facts, alongside an activity zone where children could explore nature through tasks focused on insects, birds, trees and flowers.