McDonald’s/
Eurocup 2014

In 2014, McDonald’s held a Europe-wide football tournament for its' restaurant employees. Over 500 games later, 9 final teams competed to become European champions and go to the FIFA world cup finals in Brazil.

The following visuals were used as supporting material to tell the story of this journey and delve into the lives of the unlikely football heroes as they battled it out for the coveted title.

Previous
Previous

Marlboro BTL

Next
Next

Bespoke Invitation