Brought the DBAM campaign to life across all below-the-line channels in Germany—including event promotion, direct mail, point-of-sale materials, and newsletters.

One of the key touchpoints, the Collection catalogue, was sent to Marlboro’s full customer database. Within the first few months of launch, it generated over 150,000 t-shirt orders, 60,000 phone case requests, and 30,000 tote bag redemptions.