Fleeky/ Campaign
Art Direction
I developed and art directed a new photography direction for Fleeky, creating a cohesive suite of brand and product imagery with a 360° application in mind. Rather than approaching the shoot as a single campaign, the aim was to build a flexible visual asset library that could live consistently across every brand touchpoint — from website and social to packaging, digital marketing, events and direct mail. The result was a distinctive visual language that brought greater consistency and personality to the Fleeky brand.
From imagery to brand experience
The shoot was conceived with application in mind. I developed the imagery into a flexible visual system that could move seamlessly between digital and physical touchpoints — from website and social content to packaging and campaign materials — ensuring the new direction felt consistent wherever the brand showed up.
