I developed and art directed a new photography direction for Fleeky, creating a cohesive suite of brand and product imagery with a 360° application in mind. Rather than approaching the shoot as a single campaign, the aim was to build a flexible visual asset library that could live consistently across every brand touchpoint — from website and social to packaging, digital marketing, events and direct mail. The result was a distinctive visual language that brought greater consistency and personality to the Fleeky brand.